Baron is an experienced communications and strategy professional. He worked as a project manager on international development projects in the former Soviet Union, south Asia and sub-Saharan Africa. He was head of research at the leading global directory of commercial lawyers, research editor of a quarterly industry magazine and is a long-standing consultant to global commercial law firms on communications strategy . He was a founder of a wearable technology digital health start up and is currently a senior policy adviser at The Brain Tumour Charity. His voluntary roles include being the founder of independent broadcasting start-up The Hub, a presenter on Epsom Hospital Radio and previously being chair of trustees of London-focused education charity ELATT.